The dreaded offer of “exposure!”

I recently had an experience that holds an important lesson for all of us in the business world. It’s a story about knowing your worth, respecting your boundaries, and maintaining the integrity of your work. I want to share this experience with you, hoping it might inspire you to stand firm in your convictions and values when faced with an offer of “exposure,” just as I did.

You want me to do what?!

A situation arose during a recent conversation with a potential client that left me feeling somewhat uncomfortable. They asked me to lower my fees in exchange for “exposure.” This is a scenario many freelancers, entrepreneurs, and professionals might be familiar with. While it can be tempting to say yes, especially if you’re just starting or eager to secure a project, it’s crucial to pause and reflect on what this means for your business and your self-worth.

At the moment, I was tempted to say yes. The idea of gaining exposure seemed appealing, and I didn’t want to lose a potential client. However, something inside me urged me to reconsider. It was the voice of self-respect and a reminder of the boundaries I had set for myself and my business.

I appreciate it, but I don’t need “exposure” at the moment

That’s when I decided to put on my CEO hat and respond with grace and professionalism. I thanked the potential client for considering me and my services, expressing my appreciation for the opportunity. But I also gently but firmly declined their request to discount my services.

Instead, I assured them they would find someone to accommodate their budget and needs. I even offered to stay connected on social media as a gesture of goodwill and future networking potential. It was a respectful and diplomatic response that allowed me to maintain my integrity while leaving the door open for potential collaboration.

Six ways to “no” to exposure:

Navigating the delicate situation of declining a request to provide a service for “exposure” can be challenging, but it’s essential to maintain your professionalism and self-worth. Here are six ways to professionally and humbly say no in such situations:

Express Gratitude: Begin your response by expressing genuine gratitude for the opportunity. This sets a positive tone for the conversation and shows that you appreciate their interest in your services.

• Example: “Thank you so much for considering me for this opportunity.”

Acknowledge Their Request: Acknowledge the client’s request for a service at a lower cost or for “exposure.” This demonstrates that you’ve heard them and are considering their perspective.

• Example: “I understand you’re looking for a cost-effective solution, and I appreciate your request.”

Educate About Your Value: Politely and professionally explain the value you bring and why your services are priced as they are. Emphasize your expertise and the benefits the client will receive from working with you.

• Example: “My services are priced the way they are because of the expertise and quality I provide. Clients typically see [mention benefits] when they choose to work with me.”

Offer an Alternative: Instead of a flat-out rejection, offer an alternative that aligns more closely with their budget or needs. This shows your willingness to work with them while maintaining your standards.

• Example: “While I can’t provide my services at a lower rate, I’d be happy to discuss options that can fit within your budget or explore alternative solutions.”

Highlight Future Collaboration: Keep the door open for potential collaboration in the future. Express your interest in staying connected and working together when the circumstances are more favorable.

• Example: “I believe in the potential of our collaboration. Let’s stay connected, and when the opportunity arises, we can explore working together.”

Maintain a Polite and Professional Tone: Maintaining a polite and professional tone throughout your response. Avoid becoming defensive or confrontational, as this can harm your professional image.

• Example: “I hope you understand my position, and I appreciate your understanding.”

This experience reminded me of an important truth

It’s crucial to stick to your boundaries and know your worth. Had I said yes to the request for a discount in exchange for “exposure,” I would have compromised my financial well-being, self-respect, and work integrity. I would have carried a negative energy into the project, which wouldn’t have served me or the client.

In the business world, it’s easy to fall into the trap of “exposure,” devaluing your skills and expertise just to secure a deal. However, doing so can negatively affect your self-esteem and how others perceive your worth. When you compromise on your boundaries, you send a message that your services aren’t as valuable as they truly are.

Start with gratitude

I encourage you to always start with gratitude when approached with opportunities or challenges in your business. Be polite and professional in your responses, even when declining offers that don’t align with your values and boundaries.

Remember that when you stick to your boundaries, you respect yourself and your business.

Trust me, the right clients who genuinely value your worth will come your way. These clients understand your value and are willing to invest in your services because they recognize your quality and expertise.

I want to leave you with this message

Maintaining boundaries and knowing your worth is essential as a business owner or professional. It’s not just about financial gain; it’s about preserving your integrity, self-respect, and the long-term success of your business. So, stay fierce, stay true to your values, and remember that your worth is non-negotiable, even when it comes to “exposure.”

Need help understanding and changing your mindset when it comes to your worth? Let’s chat!